Creative Direction & Immersive Design

Shaping ideas, experiences and creative strategies from concept through to delivery.

Immersive & Interactive Technology

Working with real-time engines, XR, interactive systems and emerging technologies.

Animation, Film & VFX

Directing and developing moving-image work across animation, visual effects and live experience.

Creative Technology & R&D

Developing bespoke workflows, prototypes and pipelines that enable new creative possibilities.

Creative Leadership

Building multidisciplinary teams, mentoring creatives and creating the conditions for good work to happen.

I’m a Creative Director specialising in experiential storytelling, with a background spanning animation, games, immersive media, performance, and creative technology.

Over the course of my career I’ve worked across commercial, cultural and experimental projects, leading multidisciplinary teams and developing new creative and technical workflows. I’m interested in what happens when storytelling meets technology and physical experience.

I enjoy working in the spaces between disciplines, bringing together artists, designers, technologists and developers to turn ambitious ideas into experiences that provoke moments of wonder.

Alongside making work, I place a strong emphasis on empathetic leadership and mentorship. I believe that sustainable creativity comes from clarity, trust, and wellbeing. A healthy creative environment enables better ideas, stronger collaboration, and more resilient outcomes.